I would argue this commercial uses a plain language style because it says I did x, y, and z in my Snuggie and then visually represents x, y, and z. It uses a lot of repetition, but I would argue it is not “artful”. Instead, I believe it uses epiphora, since the last word of almost every phrase is Snuggie. It could also be a representation of hyberbaton, since some of the phrases are awkwardly arranged to ensure the final word remains the same. I am not sure what to say about the centerfold scene near the end. Is it a visual pun? We associate centerfolds with magazines such as Playboy and expect the picture to be something risque. However, the man is actually enthralled with a picture of a woman in a Snuggie. One could argue the commercial uses a little personification when the dog is dancing around with everyone in a Snuggie, too. Finally, it is clearly hyperbolic to think people would do all of the activities shown in a blanket with sleeves. Hula hooping, for example, is not an activity I think about doing when I am cold.
This commercial strikes me as middle style. It is conversational and not overly simple or grand. The commercial is absolutely hyperbolic when it show babies discussing adult matters such as finances and relationships. I’ve been debating if I would consider this personification, as well. It’s a tough call because babies are humans, but they are not capable of having the complex relationships and discussions they are having. There are a few possible uses of onomatopoeia, too. For example, the wolf howling sound is definitely an example of onomatopoeia and it could be argued that creating the word milkoholic displays this as well. Finally, there is also a simile used when the baby says, “Taking control like a wolf”.